How growers write availability lists, and what it costs when a buyer cannot find the plant.
It is Thursday afternoon. You are building a massive commercial landscape bid. You have 150 different plants to quote. You need the best price, so you open up availability lists from your top three trusted growers. That is when the headache starts.
You just won a massive commercial bid, but when you call the nursery to order, the plants are already sold out. Find out how "Ghost Stock" is silently killing your profit margins and what you can do to fix it.
Search a grower's list for a plant and get nothing back, and the reasonable conclusion is that they do not carry it. Often they do. Here are thirteen ways one plant was written across a stack of availability lists.
