Warren County, Tennessee has more than 400 nurseries in it. They call the place the Nursery Capital of the World, and the name is earned. I grew up in Rock Island, right in the middle of it.
Those nurseries — your suppliers — publish availability lists. So do suppliers in Oregon, Michigan, North Carolina, and Florida. Each list has its own format, its own column layout, its own way of writing a size, its own habit for naming plants. One arrives as a spreadsheet with merged cells. One is a fourteen page PDF. One is a photograph of a printed sheet with quantities corrected by hand in the margin.
None of them are doing anything wrong. Their lists work perfectly well for their own operations and for the customers who have learned to read them. The formats grew out of real production systems and real history, and they are not going to change.
Estimators are wasting critical hours fighting spreadsheets instead of sending out bids. By the time they figure out who has a maple and what it costs, the plants are gone and a faster competitor has already won the job.
Every list is the same language
For a long time I saw this the way the industry sees it. Every supplier with their own format, and no fix short of asking hundreds of independent businesses to agree on something they have no reason to agree on.
Then I read fifty of them, over and over, and the same words kept surfacing under the formatting. Acer rubrum. 'Franksred'. Two inch caliper. Three gallon. Every supplier writing the same vocabulary in their own shorthand.
Latin binomials. Cultivar names in single quotes. Caliper inches, container sizes, heights in feet. Trade names attached to registered cultivars attached to patent numbers. That vocabulary has been standardized for a century.
When you can read every list instantly, you find the best prices instantly. That means bigger margins on every job.
So we built it
Nurlogix reads any supplier's availability list, in whatever format it arrives, and translates it into one private catalog you can actually search. Trade names resolve to cultivars where a cultivar exists. Abbreviations expand. Caliper notation normalizes so that two inch and 2.00 inch caliper WB stop being different products. Prices from every one of your suppliers line up next to each other on the same plant at the same size.
Your lists build your catalog and nothing else. We do not pool pricing across customers or share it with other users.
We don't sell plants. We protect your margins.
Nurlogix is not a marketplace. We do not buy plants for you, we do not mark up prices, and we never take a cut of your profits.
You have spent years building trust and negotiating the best prices with your suppliers. We never get in the middle of those relationships.
Nurlogix is simply the translation engine. You keep your suppliers, you keep your discounts, and you keep your margins. We just give you the tool to read their lists instantly and win your bids faster.
Connecting Takeoffs to Availability
Availability lists are just one half of the problem. The demand side is just as scattered. There are just as many ways to write a plant name or spec on a takeoff as there are on an availability list.
A plant takeoff is the list a buyer builds off the plans — the plants they need quoted. It has its own format, its own naming habits, its own abbreviations, and most buyers write theirs in a unique way. Whether a buyer sends their takeoff list to suppliers requesting quotes, or checks that list line by line against a stack of supplier availability lists, someone still has to translate both sides.
Translating Takeoffs & Availability into One Language
Plant Takeoffs
Built off landscape plans by buyers. Unique shorthand, custom formatting, local size habits.
Supplier Lists
Weekly supplier inventory from 10+ nurseries in PDFs, Excels, and printed sheets.
One Universal Botanical & Spec Standard
Normalizes Latin binomials, resolves trade names to plant patents, and aligns ANSI Z60.2 container sizes so both sides talk the exact same language.
What I need.•Who has it.•At what price.•As of this week.
Translate the takeoff, translate the lists, and the two can be matched instantly — turning days of spreadsheet math into a 10-minute bid.
Who is behind this
I am Luke Campbell, and I build Nurlogix with my wife April.
I built websites for nurseries years ago, so the industry is not new to me, but I am not a landscaper. What I have done for the last twenty years is data: managing it, moving it, and building the pipelines that translate one system's format into another's.
Those pipelines used to be brittle. You wrote rules for every format you had seen, and the next one broke them. AI changed that and brought a different problem with it. A model reading a plant list produces a plausible answer every time, including when it is wrong, and it will not always give you the same answer twice.
That is why Nurlogix is built the way it is. The AI reads, and what it produces gets checked against real botanical data and rules that behave the same way every time. What cannot be resolved gets flagged for a person. A catalog you bid from has to be right on Tuesday the same way it was right on Monday.
Nurlogix is early, and that is deliberate. We are talking with landscape firms now, running their lists through the system, reviewing the results ourselves, and asking what works, what does not, and what would make it worth paying for. What we hear from the people using it while it is early decides what gets built next.